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New hair care line debuts in UK, Germany and France.
March 7, 2017
By: TOM BRANNA
Editor
In a move to to tap into the consumer craze for all things natural, L'Oréal rolled out Botanicals Fresh Care this month in France, Germany and the UK, with plans to enter more markets in the near future. The new hair care line is intended to provide consumers full transparency about its procedures and offer environment-friendly products. For this reason, Botanicals Fresh Care made specific commitments at every single stage of the value chain—rom ingredient selection to manufacturing methods...
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